Writing Under Pressure with Dan Nelken | The Course

Writing Under Pressure

1,000+ Students

More headlines. Less stress lines.

You’re a few clicks away from increasing your copywriting speed and confidence. And when your confidence rises, your salary follows. More important, by the end of this course you’ll have the upper hand on creative self-doubt and the almighty blank page.

What People are Saying

One of the challenges as a copywriter is making sure you think from enough angles. This course gives you more angles than you could ever need. It's valuable for new copywriters but just as valuable if you have decent experience. It has made me more confident with my copywriting and ...
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Direct Response Copywriter
One of the challenges as a copywriter is making sure you think from enough angles. This course gives you more angles than you could ever need. It's valuable for new copywriters but just as valuable if you have decent experience. It has made me more confident with my copywriting and I was already comfortable. But it also made the process a lot more fun. I can't recommend it enough. Make sure you get Dan's book too. If you're like me you'll have it next to you at all times.
Direct Response Copywriter
I'm not in advertising. I'm not a copywriter. But I do share my ideas online, and HOLY COCKTAILS this course makes creativity as easy as MAD-LIBS.
Dave Seaton
I'm not in advertising. I'm not a copywriter. But I do share my ideas online, and HOLY COCKTAILS this course makes creativity as easy as MAD-LIBS.
Dave Seaton
So - I wouldn't be a Canadian without bigging up a fellow Canadian *no sorrys here*. The course was worth MY time, and what’s best, it’s well worth YOUR time, if you're looking to enhance your wordsmithery. I know it's a course I'll mainline again...
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Marisa Crimlis-Brown
So - I wouldn't be a Canadian without bigging up a fellow Canadian *no sorrys here*. The course was worth MY time, and what’s best, it’s well worth YOUR time, if you're looking to enhance your wordsmithery. I know it's a course I'll mainline again and again, and his resource at the end is worth the course alone. Plus all the banter in the chat… solid 💯
Marisa Crimlis-Brown
Writing Under Pressure' is everything it promises, a guide to fast and thoughtful headline creation. It's given me a powerful set of copywriting tools that I can pull out in a pinch AND practice when the pressure is off. To top it off, Dan is an excellent teacher. His approach ...
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Greg Harrison Clay
Writing Under Pressure' is everything it promises, a guide to fast and thoughtful headline creation. It's given me a powerful set of copywriting tools that I can pull out in a pinch AND practice when the pressure is off. To top it off, Dan is an excellent teacher. His approach is humble and funny, making the material infinitely approachable and easy to watch again and again. If you need a reminder of why you love being a copywriter, or if you're just getting started in marketing...THIS COURSE IS FOR YOU!
Greg Harrison Clay
Dan’s course is the difference between “the client wants more options ” and “the client can’t pick a favorite.” If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence.
Matt Cascarino
Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favorite.” If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence.
Matt Cascarino

“The best situation is for creativity to not be under the gun. But if you can’t manage that, at least learn to dodge the bullets.”

Teresa Amabile, Harvard Professor

Megamachine

In this headline-writing Master Class for ASAP, The Audacious School of Astonishing Pursuits, I share just about everything I know about writing great headlines.

And in my mind, ASAP is the number one ad school on the planet.

If you want to learn from some of the best creatives in advertising, join the ASAP Guild and gain access to several creative mentors and courses, including mine.

And it’s all led by Jason Bagley, one of the top humans and creative minds on earth.

The Newsletter

I write stuff to help people (myself included) build creative confidence.